The Story of

SELHEL

Empowering Rural Communities Through Every Product

A brand rooted in community, culture, and sustainable livelihoods from the heart of Mizoram

THE JOURNEY OF PURITY

ROOTED IN OUR LAND
From the pristine landscapes of Mizoram, our journey begins with nature’s finest gifts.
Self Help Groups and producer collectives bring skills, tradition and dedication to every product.
CRAFTED BY COMMUNITIES
QUALITY YOU CAN TRUST
Every product is carefully checked and standardised to ensure purity, safety and consistency.
Thoughtful packaging preserves the goodness and reflects our promise of quality.
PACKED WITH CARE
FROM OUR HILLS TO YOUR HOME
Through reliable logistics and responsible practices, we bring SELHEL products from our hills to markets near and far.
We grow together for a sustainable future where tradition thrives and communities prosper.
TOGETHER FOR A BETTER FUTURE

A Name Born from the Community

For years, members of Self Help Groups (SHGs) across Mizoram informally referred to their groups as “SELHEL”. a local expression of Self Help. Over time, this name became a symbol of unity and strength.

MzSRLM adopted SELHEL as the unified brand for SHG products – a mark of identity, trust, and the collective strength of rural communities.

Group

Our Vision

To establish SELHEL as a trusted, market-ready brand representing quality SHG products from Mizoram across regional and national markets.

Our Mission

1. To enhance income of rural poor households by strengthening market access for SHG products

2. To ensure quality, standardization, and value addition through institutional systems

3. To integrate SHG production with organized supply chains and multiple sales channels

4. To build a scalable and sustainable ecosystem for SHG-led enterprises.

mission

The Strength Behind SELHEL

10,183+

Self-Help Group Members

758

Village Organizations

84

Cluster Level Federations

721

villages covered

EXPLORE OUR PRODUCTS & THEIR STORIES

Carefully crafted by rural communities, delivered with trust.

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