SELHEL is more than a brand it is a sustainable ecosystem transforming rural lives across Mizoram. Operating under the Mizoram State Rural Livelihoods Mission (MzSRLM), this community-driven movement unites over 10,000 Self Help Groups (SHGs), 758 Village Organizations, and 84 Cluster Level Federations.

By establishing an ownership-driven market system with district-level collection centers and digital procurement models such as the 45 Digital Commodity Collection Centres (D3Cs) operated by trained women resource persons SELHEL eliminates unnecessary intermediaries. This ensures fair pricing, reliable incomes, and direct financial empowerment for over 10,000 rural farmers, weavers, and local producers.